Microsoft runs pro-union ad in push to acquire Activision Blizzard

Microsoft has taken out a huge advertisement in newspaper The Washington Post advocating for its acquisition of Activision Blizzard, one of only a few major public moves by the company to support its proposed acquisition in the last month. Curiously, the ad is endorsed by both Microsoft and the massive Communications Workers of America union, or CWA, highlighting Microsoft’s past year of public maneuvers in favor of labor rights and the rights of employees to form unions.

It’s a marked alignment, given that Microsoft just worked alongside the CWA to recognize a massive union forming at its Zenimax studio. (opens in new tab) It’s part of a pattern of Microsoft being very publicly open to union formation—almost as if in direct response to Activision Blizzard’s own behavior. (opens in new tab)